ethnocentricism
Sometimes described as the cardinal sin of the *comparative method, this is the practice of studying and making judgements about other societies in terms of one's own cultural assumptions or bias. Ethnocentricism often suggests that the way something is done in other societies is inferior to the way it is done in one's own society. It is only by escaping the preconception that there is one correct way of organizing things that sociologists can begin to analyse the practices of other ... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
