ethnocentrism
1. Viewing and understanding the world from the perspective of one’s ethnic position, ignoring alternative standpoints.2. The belief in the superiority of one’s culture and knowledge, with all other cultures measured with respect to it. With regards to the latter, Western science generally views itself as superior and more valid when compared with local and indigenous knowledge. Similarly, Western cultures often view themselves as more civilized and sophisticated rather than simply different from those in developing countries. ... ...
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