place marketing
The construction and dissemination of selected representations of a *place designed to have a positive effect on outsiders who could potentially invest in, visit, or move to the place in question. Place marketing is typically undertaken by local government agencies, perhaps working with local businesses. It is a form of strategic advertising designed to attract new public or private investments, tourists, and new residents to a particular locality. Place marketing became widespread in Western countries after the long period of post-... ...
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