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date: 19 April 2024

valence-instrumentality-expectancy theory (VIE theory) 

Source:
A Dictionary of Business and Management
Author(s):

Jonathan Law

A theory of *motivation stating that the level of effort individuals will exert in any task can be computed from three variables: expectancy, or the belief that action or effort will lead to a successful outcome; instrumentality, or the belief that success will bring rewards; and valence, or the desirability of the rewards on offer. The theory, which was proposed by ... ...

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