corporate sponsorship
Sponsorship of a particular sport institution or sport event by a commercial organization, corporation, or business. Sponsorship is about product placement and brand awareness, and large sums are paid by national and international firms to gain exclusive sponsorship rights. Whereas corporate sponsorship may once have been thought of as a variant of philanthropy, it is now a core and very visible element in the contemporary political economy of sport, and corporate sponsorship is talked of as a kind of partnership. The marketing department of the ... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
