Show Summary Details

Page of

PRINTED FROM OXFORD REFERENCE (www.oxfordreference.com). (c) Copyright Oxford University Press, 2023. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single entry from a reference work in OR for personal use (for details see Privacy Policy and Legal Notice).

date: 26 February 2024

content analysis 

A Dictionary of Sports Studies

Alan Tomlinson

A technique invaluable for the rigorous analysis of sport media and sport-related texts. It comprises the systematic counting and classification of topics, subjects, words, or themes in, say, newspaper sport pages; or the counting of column inches dedicated to particular sports or sports performers, and their visual representation. Its roots lie in mid-20th-century communications science in the USA, and the analysis of political propaganda. Content analysis of newspaper coverage of sport has revealed the persisting prominence in sport reporting of dominant male sports. Content analysis is often contrasted with ... ...

Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.