commercialization
The process whereby *commercialism, and its raison d'être of financial profit, becomes the underlying economic basis of sports organization. It can be a gradual process, as in the case of established amateur sports in which the athlete might accept commercial contracts to advertise goods, or when the organizing body negotiates over time with the forces of commercialization. The spectre of commerce was conspicuous in its absence at the first Olympic Games staged after World War II. The president of the ... ...
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