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date: 28 May 2020

abstract 

Source:
A Dictionary of Marketing
Author(s):

Charles Doyle

A summary of the core arguments and main points of an article, a thesis, or a longer work such as a book. This enables the reader to get a quick overview of the line of argument and contents before exploring it in greater detail. The abstract is a traditional instrument of the written word, but is also very important for the search and browsing on the ... ...

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