Dual Process Theory
The view that cognitive processes divide into two main kinds. One type is fast, automatic, associative, impulsive, effortless, and emotional. The other is slow, controlled, reflective, conscious, effortful and cool-headed. The first gives us snap judgements, or instant emotional reactions, whereas the second permits conscious thought, inferences, rival hypotheses, and the weighing of conclusions. The first buys speed at the expense of gullibility; the second potentially corrects it. The distinction became widely known with the publication of psychologist Daniel Kahneman’s book ... ...
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