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date: 20 April 2024

law of effect 

The Oxford Dictionary of Sports Science & Medicine

Michael Kent

A law that states that rewarding a behaviour increases the probability that the behaviour will be repeated, while punishing a behaviour decreases the probability that the behaviour will be repeated. Thus, the law suggests that the effect of a particular behaviour, whether it is pleasing or displeasing, influences the chances of its recurrence: behaviours resulting in pleasant sensations tend to be repeated, while those associated with unpleasant sensations tend to be avoided. ... ...

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