law of effect
A law that states that rewarding a behaviour increases the probability that the behaviour will be repeated, while punishing a behaviour decreases the probability that the behaviour will be repeated. Thus, the law suggests that the effect of a particular behaviour, whether it is pleasing or displeasing, influences the chances of its recurrence: behaviours resulting in pleasant sensations tend to be repeated, while those associated with unpleasant sensations tend to be avoided. ... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
