Cook's Tours.
In 1841 a young English temperance advocate names Thomas Cook decided to charter a train and negotiated a reduced fare to promote attendance among working class members to the next regional temperance meeting. To stimulate interest, he arranged for a brass band to greet the excursionists. Those 570 travelers were the first of millions served by Cook. Impressed by the venture's success, he organized others. By the mid-1840s Cook moved beyond serving temperance organizations, advertising excursions for pleasure to Liverpool and Scotland. Before the tours, Cook assiduously scouted hotel and recreational options for his clients, compressing his findings into easy to read “handbooks.”... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
