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date: 22 February 2020

Ansoff Matrix 

Source:
A Dictionary of Publishing
Author(s):

Adrian Bullock,

Chris Jennings,

Nicola Timbrell

A tool that helps a publishing business visualize its current product offering and market, and consider strategy for future growth. It is named after Harry Igor Ansoff, who is known as the ‘father of strategic management’.... ...

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