Show Summary Details
linkable asset (linkbait)
For marketers, content on a company’s website to which websites choose to add links and which thus drives traffic to that site, such as enlightening ... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
