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date: 15 February 2025

influence analytics (market influence analytics, influencer analytics, social influence analytics, online influence analytics) 

Source:
A Dictionary of Social Media
Author(s):

Daniel Chandler,

Rod Munday

Identifying those who influence particular target audiences in particular social media channels, the forms of relationships between them, and the types of influence involved, in order to increase the effectiveness of social media marketing campaigns. ... ...

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