funnel (sales funnel, conversion funnel)
In sales management jargon, a metaphor for the movement from ‘leads’ to ‘sales’ (from the start or top of the funnel to the end or bottom of the funnel). Social media are generally regarded as being at the top of the funnel. ... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
