sponsored content (branded content)
Promotional brand content paid for and usually supplied by an advertiser for inclusion in some form of online publication. It is designed to be integrated within its published context, adopting a similar style, reflecting its themes, and tailored to be relevant, useful, interesting, and/or entertaining for its audience. A typical example would be a sponsored article in a journalistic publication in the style of other editorial content rather than being product-oriented. It can also include slideshows, video, and multi-media content. In some usage the term includes ... ...
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