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date: 10 February 2025

social media following (social network following) 

Source:
A Dictionary of Social Media
Author(s):

Daniel Chandler,

Rod Munday

A body of people who are friends or fans of a particular social media user, or who subscribe to receive updates from them. Building a substantial following offers bloggers the opportunity to generate advertising revenue (and for many may contribute to a sense of self-worth); it is also frequently part of a ... ...

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