social analytics (social media analytics)
The process of tracking, measuring, analysing, and interpreting data on *engagement, *influence, sentiment, and ‘mindshare’ from social networking sites, blogs, and other social media, identifying broad patterns and trends. This gauges the impact and effectiveness of an organization’s ... ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
