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date: 17 April 2024

signifier [French signifiant] 

A Dictionary of Media & Communication

Daniel Chandler,

Rod Munday

In the Saussurean tradition, the form which a *sign takes. For Ferdinand de Saussure himself, in relation to linguistic signs, this meant a non-material form of the spoken word—‘a sound-image’ (‘the psychological imprint of the sound, the impression it makes on our senses’). Subsequently, it has invariably been treated as the material (or physical) form of the sign—something which can be seen, heard, felt, smelt, or tasted (also called the ... ...

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