Commodification and Commercialization
Sports have become extremely commercialized with sport teams, leagues, and accomplished athletes being treated as commodities to buy and sell. Sports are used to generate revenue and make money through promotions and the utilization of business partnerships. Commercialization and commodification has changed sport. Due to the prospect of reaching consumers and cutting through advertising clutter, multi-billion-dollar media companies and corporations collaborate with sport entities via sponsorship, advertisements, and broadcasting deals. ...
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