Celebrity Athletes
Celebrity athletes have existed for almost a hundred years; their existence is continually influenced by changing social and economic times and changing technologies such as the Internet and the rise of social media. Celebrity is linked to a public that has volatile opinions. Since celebrity athletes have a tremendous impact on popular culture, this is an important area in many contemporary societies. Some scholars speak of a “global media-sports-culture complex.” ...
Access to the complete content on Oxford Reference requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
