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date: 24 August 2019

Advertising  

Source:
Berkshire Encyclopedia of Sustainability
Author(s):
C. Michael HALLC. Michael HALL

Advertising plays a major role in influencing consumption and therefore in sustainability. It is regarded both as a tool that can be used to encourage sustainable behavior and also as an integral part of a consumer culture that is the antithesis of sustainable consumption. Research on the relationship between advertising and sustainability faces challenges of evaluating product claims as well as understanding the influence of advertising on consumption. ...

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