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date: 16 September 2019

Audience Segmentation and Climate Change Communication 

Source:
The Oxford Encyclopedia of Climate Change Communication
Author(s):
Donald W. HineDonald W. Hine, Wendy J. PhillipsWendy J. Phillips, Aaron B. DriverAaron B. Driver, Mark MorrisonMark Morrison

What Is Audience Segmentation?Audience segmentation involves dividing a target population into relatively homogeneous, mutually exclusive subgroupings that share common ...

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