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The Diner’s Dictionary

John Ayto


The proprietary name of a breakfast cereal made from crushed wheat grains moulded into a small flat round-ended oblong. It was invented in Australia in the 1920s by Bennison Osborne, and originally marketed under the name Weet-Bix (the second element standing for ‘biscuits’). It was first sold in the UK in 1932, with the now-familiar name Weetabix.