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Subscriber: null; date: 13 November 2018

category killer

Source:
A Dictionary of Marketing
Author(s):

Charles Doyle

category killer 

A term used to describe a huge range of products concentrated in a single outlet which far exceeds that of smaller outlets who cannot supply such a range in such depth, or with such price discounts or with such efficiency and ability to attract large numbers of potential buyers. Large discount toy chains, sporting goods chains, home improvement and office supply chains are examples of category killers.