Show Summary Details

Page of

PRINTED FROM OXFORD REFERENCE (www.oxfordreference.com). (c) Copyright Oxford University Press, 2013. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single entry from a reference work in OR for personal use.

Subscriber: null; date: 25 February 2017

aberrant decoding

Source:
A Dictionary of Media and Communication
Author(s):

Daniel Chandler,

Rod Munday

aberrant decoding 

Making sense of a message or text in terms of a different code from the one used to encode it (Eco). This can be the basis for cultural misunderstandings: for example, the hand gesture made by joining the thumb and forefinger into a circle signifies ‘OK’ in the UK and the USA but in France it signifies ‘worthless’ or ‘zero’ and in Brazil it is an obscene gesture. See also encoding/decoding model; preferred reading.

Was This Useful?