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A Dictionary of Media and Communication

Daniel Chandler,

Rod Munday


The shared system of values, norms, beliefs, and lifestyles of a substantial minority within a wider host culture: for instance, youth culture, gang culture, ethnic groups, gay culture, religious groups, and occupational groups. Those which represent a reaction against mainstream culture are sometimes termed countercultures. In postmodernity, social fragmentation and diversity has arguably led to subcultures becoming more culturally significant than the supposedly dominant culture.