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Black, J., Hashimzade, N., & Myles, G. (2009). diffusion of innovations. In  (Ed.), A Dictionary of Economics. : Oxford University Press,. Retrieved 23 Apr. 2019, from http://www.oxfordreference.com/view/10.1093/acref/9780199237043.001.0001/acref-9780199237043-e-810.